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That's impossible!

That’s exactly what they told us at the time and said it was foolish to set up your own business trading in piercing jewellery. You couldn’t support a young family like we had at that time. We didn’t care, we believed in it and did it! Today, a lot of other people live from it. From our company to countless piercing and tattoo studios and their employees. Stealthily, a very successful economic sector has developed. Good thing! And we don’t mean the economic success, but the fact that more and more people are not only looking for happiness, but also find it in making themselves more individual – and also more colourful!

The beginning

John Donoghue grundete 1989 Wildcat in England. Getrieben von der Idee , dass Menschen ihren besonderen Charakter durch besonderen Körperschmuck unterstreichen können, und inspiriert vom Leben der Wildkatzen, das stark und unabhängig ist. John prägte damit ein Lebensgefühl, das zu dieser Zeit exotisch erschien. Er erfand typische Schmuckstücke wie z.B. den Fleshtunnel, den Smooth Segment Ring oder Microbell – Artikel, die heute aus unserem Sortiment nicht weg zu denken sind. So auch das Thema Piercing an und für sich nicht. Im Laufe der Zeit wurde es immer populärer, so dass sich heute ganz viele Menschen daran erfreuen. Sicher einer der Erfolge von Wildcat.


A lot has happened since 1989. Wildcat got German support from Ida and Martin Siedler. Without question another milestone. What started in Essen in 1996 in a house with 5 employees has now grown far beyond all borders. Wildcat now employs over 120 people in its headquarters in Gronau, the service teams, logistics, production in southern Germany and its 5 own stores. The product range comprises over 30,000 products, and they are available almost worldwide: 56 country distributors at present.


But what really has never changed and will never change: our quest for improvement. From the beginning, Wildcat has stood for high quality. This was not always easy. Special, patented processes and our own production helped us achieve a breakthrough in titanium jewellery, for example. Sometimes it took completely new inventions, such as Healium, to make a vision come true. In any case, the results are impressive. Just like all the other products around it, which makes Wildcat an “all-round outfitter” for individualists.